Communication is one sided and ineffective when it moves linearly from the sender to the receiver. To impact, you have to go beyond this linear approach, by disseminating information to inform as well engage. Whichever information you want to share, whether it is a press release, sales pitch, personal experience, […]
Business exists not just to make profits, but to provide the needs of the customers in the best possible way and at the same time benefit in the process. They provide these needs in form of products or services. In order words, businesses exist to find or discover peoples’ needs […]
Have you ever purchased a product that you don’t really have need for, maybe because the sales person treated you nicely, pumped up your ego or lavished compliments on you? You were certain that you don’t have any need for that product, yet, you found yourself buying it. It’s very […]
Social media is about social interactions among people via digital platforms. In order words, it revolves around relationships with people, perhaps, people you may have never seen or meet in real life. Like every other kind of relationships, trust is needed not only to sustain the relationship, but to make […]
To influence, you need to participate and there is nothing in between. Participation and influence are so intertwined. The truth remains that you cannot stay across the other side of the fence and expect benefits accruable from the another side. You need to cross the fence and proactively participate in […]
Though everyone can do it, but business is not for feeble minded. Time has gone when people start up business, hoping just to survive. You have to transcend beyond surviving to thriving. When you venture into business with the mindset of survival or trying to get the ends meet, not […]
It isn’t anything new that planning leads to better management. In all facets of life, planning itself is unavoidable. It is simply being organized, putting things in order for a better outcome, whatsoever it maybe. People spell out plan for their lives, plan out events for the day, plan their […]
Courtesy is simply being polite. Often ignored by many today, even by customer service and business executives, courtesy has fallen far below the pyramid. Entrepreneurs have become visually impaired to the role played by just having good manners, which helps in accomplishing a greater deal than one can imagine. Regarded […]
Business is dynamic and with every passing day, new sectors seem to appear more viable or lucrative than others. Here, I will be sharing with you 10 Nigerian business sectors where you could possibly invest because of the seeming economic viability.
Leadership is one of the most discussed topic in our society, yet there are so many misconceptions about it. A lot of people have a predisposition that leadership is exclusively reserved for those at top government positions or big corporations.