Bona Akubue May 8, 2018 0 comments

How to engage your customers as a digital marketer

Communication is one sided and ineffective when it moves linearly from the sender to the receiver. To impact, you have to go beyond this linear approach, by disseminating information to inform as well engage. Whichever information you want to share, whether it is a press release, sales pitch, personal experience,
Bona Akubue April 21, 2018 0 comments

Leveraging Customers Emotions to Drive Sales

Business exists not just to make profits, but to provide the needs of the customers in the best possible way and at the same time benefit in the process. They provide these needs in form of products or services. In order words, businesses exist to find or discover peoples’ needs
Bona Akubue March 17, 2018 0 comments

Driving an Emotional Connection

Have you ever purchased a product that you don’t really have need for, maybe because the sales person treated you nicely, pumped up your ego or lavished compliments on you? You were certain that you don’t have any need for that product, yet, you found yourself buying it. It’s very
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